The vision of the project is to build a simple end-to-end digital archiving solution for weblogs that any user, user group, institution or organisationcould use to:
- easily preserve their weblog(s) in a cost efficient manner safeguarding their authenticity and integrity
- promote open access to information
- manage large volumes of weblog archives
- interact with their archives in various ways such as full text searching, tagging, sharing and reusing content
- collaborate with other users using the archive’s content
- publish selected information to the web

