Mokono GmbH

Since 2005, mokono has been committed to giving people a voice on the web and changing the media landscape. It encourages conversations between passionate individuals and leading organisations. mokono derives its expertise from hosting over 700,000 blogs and operating some of the largest blog communities in Europe and therefore has a deep understanding for bloggers and the “blogosphere”.

As a modern media company centred around eager publishers and opinion leaders, mokono combines three core competences: brands, publishing and media.

  • Brands: Enabling people to easily publish on the web on properties like,,, etc.
  • Publishing: Understanding which content is demanded by the public and scale the production of it.
  • Media: Providing efficient, single access to the most influential user group online. Creating next generation ad formats.

mokono is also a founding member of the consortium “AG Social Media”, which is one of Germany’s most progressive associations to establish a new currency for measuring advertising success in social media.

mokono supports several non-profit organisations such as Creative Commons or the campaign “Bloggers against hunger” of the World Food Programme.

Beyond the scope of BlogForever, mokono is already cooperating with the German National Library to help it understand and tackle the challenges ahead in the digital space, especially with regards to digital preservation of weblogs.


Vasco Sommer-Nunes is a Portuguese born German living in Berlin and of the founders of mokono. He studied business administration at Edinburgh Business School and lived in Germany, Denmark, Italy, the US and Portugal.

Vasco has been an entrepreneur in the internet industry since 1997, when he co-founded Omandu GmbH and launched Germany’s third largest online dating destination.

Before founding mokono, Vasco travelled the world from the end 2002 up until 2004, actively participating in the “Maya Research Programme” in Belize, the “Coral Cay Conservation Programme” in Honduras and the “Elephant Heaven Programme” in northern Thailand. He also joined Florian Wilken during his circumnavigation on “WildlifeSAIL” for two month, which also documented scientific projects around the world.

Florian Wilken, takes the responsibility for the IT department at mokono. He has finished a dual degree in mechanical engineering and business management at the Technical University of Berlin. He is fluent in German, English, Spanish, and Portuguese and has spent extended periods of time studying and working in South America.

After selling the internet company Omandu GmbH which was owned by Vasco Sommer-Nunes and him, Florian co-founded the project “WildlifeSAIL”. Between 2002 and 2004 he took part in a circumnavigation on a sailing catamaran. The sailors on board visited various marine conservation sites around the world and assisted the scientists in their ongoing research.

When launching the German blog community, Florian coded the software and built the site structure.